San Diego

In high school, many students are taught about the evolution of mankind. It is a change in the gene pool of a population from generation to generation by such processes as mutation, natural selection and genetic drift. Today, we are not going to learn about the evolution of mankind, but the evolution of Oster and Associates. Bev Oster established t...

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Taking a quick glance around San Diego these days and you will likely notice construction cranes in the sky or signs designating what new project is coming to town. Downtown San Diego is abuzz with new developments and the impact that it is having throughout the region is sizeable. Mission Valley is another neighborhood on the brink of another majo...

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The days of building any kind of project desired anywhere in town without any kind of community teamwork are done. Development, especially in and around major cities like San Diego, Los Angeles and San Francisco, requires a group effort to make it become a reality. A project’s environmental impact has long been a concern for many people and t...

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San Diego’s storied female-owned advertising and PR agency honored for its success, longevity Oster and Associates President Bev Oster (left) receives an official letter of recognition from Chris Ward (right), Chief of Staff for California State Sen. Marty Block and Councilmember-elect for the City of San Diego’s Third District at Spit...

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Winning an award can be an exhilarating feeling. It can provide validation for your effort on a job well done. Most of us will never have the chance to hold up the Lombardi Trophy at the end of the Super Bowl, be crowned champion on Centre Court at Wimbledon or cross the finish line first in the Boston Marathon. However, being told that you are val...

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Brand Evolution – Standing Still Isn’t an Option Think about some of your favorite brand(s) for a second. Microsoft, Pepsi, Ford, Firestone, Starbucks, Google, the NFL, etc. Since football season started, I threw that last one in there to see if you were paying attention. The truth is that most brands start out with a certain look an...

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Marketing your business is not only about branding and advertising campaigns, it’s about marketing yourself as a good citizen and a good community role model. This also becomes a representation of the company you work for. At Oster and Associates, we enjoy getting involved in our community, meeting new people and building strong relationships...

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Pride Weekend in San Diego is upon us, and as the offices of Oster and Associates are located right in Hillcrest, the enthusiasm for the upcoming weekend devoted to celebrating authenticity is palpable. Since June 26, when the Supreme Court of the United States declared same-sex marriage legal in all states, we have seen an outpouring of support fo...

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Opening day has arrived for all 30 Major League Baseball teams across the great land of ours. Say what you want about pro sports, but stadiums and structures that play host to sporting events have a huge impact when it comes to branding and corporate sponsorships. That’s the case in the United States and around the world. Since San Diego is h...

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Oster and Associates has made the San Diego Business Journal’s 2015 Book of Lists for top businesses in advertising and public relations. We’re proud to announce that our firm is the only agency on each list to have made both industry categories (ranked #19 in advertising and #14 in public relations). Because the success of our agenc...

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