Public Relations

In high school, many students are taught about the evolution of mankind. It is a change in the gene pool of a population from generation to generation by such processes as mutation, natural selection and genetic drift. Today, we are not going to learn about the evolution of mankind, but the evolution of Oster and Associates. Bev Oster established t...

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According to the Sports & Fitness Industry Association, participation in sports keeps increasing. However, seeing big, established sporting companies forced to file for bankruptcy under the pressure of a highly competitive market makes us wonder what needs to be done to be successful in engaging with customers. If people have an increased interest ...

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October is widely known as Breast Cancer Awareness Month in the United States. This month, nationally recognized brands such as the NFL and Chevrolet, among hundreds of others, add pink flair to apparel, advertising, communications and more. A look at how the color pink became associated with breast cancer and the month of October lends us a valuab...

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Oster and Associates is pleased to announce the addition of Claire Mangine as an account services/public relations specialist. Mangine recently joined the San Diego-based full-service branding and public relations agency located in Hillcrest. Mangine arrived in San Diego from Rochester, N.Y., where she previously worked as a social media content ...

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Public Relations (PR) is composed of many tactics and strategies. One that gained prominence during the rise of the digital days is bloggers. These influencers should be as much a part of your PR outreach plans as traditional media outlets. Bloggers and social media influencers can help position your brand in front of new customers and skyrocket yo...

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Companies never plan the perfect time for a crisis to emerge. Instead, crises come about when they are least expected. They can leave a company reeling, overwhelmed and sometimes in denial. If you and your company are not prepared with a plan to implement immediately, you will lose precious moments that should have been used to fix the problem soon...

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Public affairs is considered a sub-discipline of public relations (PR). This PR specialty seeks to shape public opinion and influence government actions by building and/or maintaining relationships with governmental agencies and community stakeholder groups. The world of public affairs has evolved tremendously over the past few years. Proliferatio...

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When you see your favorite brands featured in your favorite publications, it’s hardly the publication’s own doing that they appeared there. There’s a whole team of advocates behind those brands that previously earned the trust and respect of both the writer and publication to secure those spots for the brand. The act of media rela...

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In today’s competitive construction market, your brand needs to be well-recognized and sought-after to succeed. Oster and Associates wants to build your brand around your unique abilities and what makes you different from the rest. Take advantage of your successful projects, new hires, upgraded technology and insightful ideas by sharing i...

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Things rarely happen by accident. Failing to plan is planning to fail, so the saying goes. A plan can be a blueprint, guiding you and your business to success with the right plan or, with the wrong plan, failure. Marketing and public relations (PR) are critical components to a winning plan. Goals clearly define strategies and tactics help to produ...

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