Organics Unlimited

Last week Coca Cola and World Wildlife Fund collaborated on a billboard for the Philippines that alleviates pollution. The advertisement is covered in Fukien tea plants, old Coke bottles, a special potting soil composed of industrial byproducts and organic fertilizers and a micro-irrigation system. Fukien tea plants absorb 13 pounds of carbon diox...

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SAN DIEGO (June 18, 2015) – Bev Oster, president and founder of Oster and Associates, has been elected as Chairman of the Board of Directors for Project Amigo, a 501(c)(3) nonprofit organization that provides vital care and educational programs for rural communities in Mexico. Effective July 1, Oster will lead the organization for a three-yea...

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Everyone has a solution for the most important things to help your organization grow and prosper. You need to advertise on TV, social media is the only answer, street teams get you more bang for your buck, sign twirlers bring in more customers than anything you’ve ever done. What is a business owner to do to be successful in increasing sale...

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This week, we celebrated National Banana Lovers Day on August 27. We are certainly fans of bananas, as Organics Unlimited has been a longtime client of Oster and Associates! However, this week we have even more banana milestones to share: Organics Unlimited is gearing up for a month-long campaign to celebrate its 10th year of GROW! GROW Month will...

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While we never wish for a catastrophe, it is unfortunately an inevitable part of business. We have all seen a company’s or public figure’s image topple in the wake of a tragedy due to poor preparation and improper handling of the situation. Think of the criticism of the response to Hurricane Katrina in 2008 or the 2010 BP Deepwater Hori...

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SAN DIEGO (Dec. 9, 2015) — With an abundance of hotels and endless options for restaurants, tour groups and other hospitality entities, it can be difficult to create a brand story that separates your company from the competition. Oster and Associates, a full-service marketing and branding firm, has a proven track record of helping clients mol...

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We’re all aware of rebranding successes and failures of some of the world’s largest corporations. Everyone seems to do it in one way or another. But for companies of all sizes, it’s an important step to staying relevant in the market place, adjusting to changes with consumers and communicating ways in which your organization has...

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Social media has become one of the most effective mediums to reach an incredibly broad audience for a wide range of industries. The produce industry is no different. Even though you are not targeting direct consumers, your current and prospective customers are using social media both personally and professionally for their own businesses. Reaching ...

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In the past, brands that went the extra mile to make sustainability efforts were heroes and admired by consumers for doing so. In today’s market, brands are expected to make sustainability efforts and are shunned when no efforts are made. In 2015, Neilsen reported in its Global Corporate Sustainability Report that “among the 66% of glob...

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This week people around the world joined together to recognize Earth Day. For those of us living in Southern California, affected by the alarming drought and state-wide water restrictions, this is an appropriate time to pause and consider our own environmental impact. The idea of protecting our diminishing resources is not a new phenomenon. Al Gor...

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