millennials

What new tools are coming out in 2016? What are the biggest trends? How can we utilize it for our brand? These are all questions many businesses ask themselves throughout the year. As a business owner, marketing manager or sales person you must always look ahead and analyze all the tools available to you to see how it can drive sales. While snapcha...

Read More

It seems that every other article nowadays is focused on Millennials and how they are killing yet another industry. How is this possible? Is it that Millennials are so different from previous generations that many industries are struggling to satisfy them? Or is it that new technology is rapidly emerging and evolving too quickly for businesses to k...

Read More

In the past, brands that went the extra mile to make sustainability efforts were heroes and admired by consumers for doing so. In today’s market, brands are expected to make sustainability efforts and are shunned when no efforts are made. In 2015, Neilsen reported in its Global Corporate Sustainability Report that “among the 66% of glob...

Read More

One of the most important things to consider when starting a marketing campaign is who the target audience of your message will be. Your audience will vary based on what you’re selling and why you’re selling it. It’s important to think about the needs of your audience and how you can solve their problems. Once you know how you can...

Read More