Media

On Saturday, January 28th, Bev, Kerri, and I made the short drive up to the beautiful town of Big Bear Lake for a scheduled Media Day at Big Bear Mountain Resorts. An early morning called for coffee and scones, along with cozy clothes and mittens. The drive was a breeze; clear roads, no chains, amazing sunrise. Upon arriving at Bear Mountain, our f...

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Believe it or not 2014 is just around the corner and many business are already in full planning mode for the New Year. When it comes to your marketing plans it only benefits your company to plan ahead of time. Here are some benefits our clients take advantage of when they establish their media plans ahead of time: Save Money-when our media plans...

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What is PR? Well, it’s a lot of things. According to Merriam-Webster, it is “the activity or job of providing information about a particular person or organization to the public so that people will regard that person or organization in a favorable way.” But at Oster and Associates, we think public relations is little more dynamic ...

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Oster and Associates recently organized a Media Weekend for our long-time client, Big Bear Mountain Resorts. Every year, we invite members of the media from Los Angeles, San Diego, and Las Vegas to come to Big Bear Lake, CA for a weekend of skiing and boarding at Bear Mountain and Snow Summit. This year’s Media Weekend was bigger than ever be...

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April 18th was Newspaper Columnists day, which got us thinking about the media. Which of course, led us to media relations. More specifically, it got us thinking about the changing media relations landscape in today’s public relations industry. The rise of new technologies and the changing face of newsrooms means that the world of media ha...

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Customized radio promotions are great platforms to become three dimensional, and accomplish multiple sales and marketing goals in a single audience touch. Successful promotions are memorable, shocking, in your face, hysterical, and effective. When you want to stand out from the crowd and be heard, creative promotions are a great way to familiarize ...

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Saturday, August 20, 2016, is National Radio Day, a time for communities across the country to celebrate radio. Today the radio ecosystem has not only expanded globally, but it has also crossed the bridge from traditional terrestrial broadcast, to online broadcast avenues. On November 2, 1920, KDKA hit the airwaves as the first commercially lice...

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Hosting a special event should be just that – special. Big or small, client-centered special events can be very impactful in many ways. The time spent planning and successfully carrying out an event helps lay the groundwork for future success. A media day, or special media-only event, is an ideal way to introduce news decision makers like re...

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In today’s competitive construction market, your brand needs to be well-recognized and sought-after to succeed. Oster and Associates wants to build your brand around your unique abilities and what makes you different from the rest. Take advantage of your successful projects, new hires, upgraded technology and insightful ideas by sharing i...

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