media relations

April 18th was Newspaper Columnists day, which got us thinking about the media. Which of course, led us to media relations. More specifically, it got us thinking about the changing media relations landscape in today’s public relations industry. The rise of new technologies and the changing face of newsrooms means that the world of media ha...

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Customized radio promotions are great platforms to become three dimensional, and accomplish multiple sales and marketing goals in a single audience touch. Successful promotions are memorable, shocking, in your face, hysterical, and effective. When you want to stand out from the crowd and be heard, creative promotions are a great way to familiarize ...

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When you see your favorite brands featured in your favorite publications, it’s hardly the publication’s own doing that they appeared there. There’s a whole team of advocates behind those brands that previously earned the trust and respect of both the writer and publication to secure those spots for the brand. The act of media rela...

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