Media Outreach

When you think cold, you may think winter. Winter may evoke thoughts of snow, and snow probably makes you think of skiing or boarding. While that train of thought is common nationwide, it’s my job to tack on the caboose that will get Southern California’s wheels spinning. I am involved in the public relations plan that Oster and Ass...

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Event marketing is becoming a useful and popular tool for generating buzz, creating publicity and increasing brand awareness. In fact, the growth of event marketing grew from 3.6% in 2011 to a 7.8% growth in 2012, as communications technology and the social media sync with brands concentrating on events that drive sales. By implementing event marke...

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Oster and Associates recently organized a Media Weekend for our long-time client, Big Bear Mountain Resorts. Every year, we invite members of the media from Los Angeles, San Diego, and Las Vegas to come to Big Bear Lake, CA for a weekend of skiing and boarding at Bear Mountain and Snow Summit. This year’s Media Weekend was bigger than ever be...

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April 18th was Newspaper Columnists day, which got us thinking about the media. Which of course, led us to media relations. More specifically, it got us thinking about the changing media relations landscape in today’s public relations industry. The rise of new technologies and the changing face of newsrooms means that the world of media ha...

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Saturday, August 20, 2016, is National Radio Day, a time for communities across the country to celebrate radio. Today the radio ecosystem has not only expanded globally, but it has also crossed the bridge from traditional terrestrial broadcast, to online broadcast avenues. On November 2, 1920, KDKA hit the airwaves as the first commercially lice...

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Hosting a special event should be just that – special. Big or small, client-centered special events can be very impactful in many ways. The time spent planning and successfully carrying out an event helps lay the groundwork for future success. A media day, or special media-only event, is an ideal way to introduce news decision makers like re...

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In today’s competitive construction market, your brand needs to be well-recognized and sought-after to succeed. Oster and Associates wants to build your brand around your unique abilities and what makes you different from the rest. Take advantage of your successful projects, new hires, upgraded technology and insightful ideas by sharing i...

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