McDonalds

Studies have shown that the human eye can differentiate among 10,000 colors, so it’s no wonder color theory and marketing go hand in hand. According to psychology.about.com, 60% of the acceptance or rejection of a product or service is dependent solely on color impression. Companies and designers do not determine the color of logos, buildings...

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All good things must end, and this week we’ll see the closing ceremonies of the 2014 Sochi Olympics. And while we’ve loved watching all the talented competitors over the course of the past two weeks, athletes weren’t the only ones going for gold in the winter games. Marketers and advertisers were in their own Olympics of sorts, ea...

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