Marketing Trends

Social media and marketing trends emerge often, and a buzzword you may not be familiar with, 'gamification,' is gaining notoriety. Gamification is the use of pseudo game-play mechanics in non-game scenarios and applications. The main goal here is to utilize consumer web and mobile sites to encourage users to stay on a brand website longer, an...

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Chag Sameach! Pesach, which is Hebrew for Passover, is right around the corner and is the most-celebrated Jewish holiday of the year commemorating the Israelite’s deliverance from bondage in Egypt. During this joyous time, Jewish families and communities around the world celebrate the Exodus story of Moses and the angel of death “passi...

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Today is Monday, and it’s time for lunch. You walk down the street and stop at the local deli. The cute guy behind the counter smiles, asks how your day is going, tells you what the special is, how he loves it, and you not only decide it would be the perfect lunch, but you also walk away from the deli happy that you made that choice for lunch...

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As a traveler, my early life was spent doing road trips with the family throughout the US. Fun trips, low on budget but big on experience – a favorite meat market in Rawlins, WY; a stop at Wall Drug Store in Wall, SD; the mountain drive to Big Bear Lake, CA; fishing on a lake outside of Hayward, WI. This wasn’t tourism that was the fo...

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2016 is right around the corner and it is the perfect time to take a look at what this new year has in store. Working in marketing keeps us on top of new trends and evolving. Keep these following tips in mind for 2016 in order to stay up-to-date with your audience. Offer relevant content In a world where coming up with fresh, fun and cool new...

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The holidays are coming. With that in mind, a little “last minute” preparation may make this a better season for you and your business. The holidays can mean a lot of different things for different organizations or for various groups who interact with your company. Look from a marketing standpoint at what needs to be part of your holi...

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It is a well-known saying “work smarter, not harder” and one of the best ways to this into a reality is through strategic use of marketing tools. At Oster and Associates, we manage our client’s social media through many different strategies. When it comes to working smarter, we especially like utlilizing social media management pl...

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In today’s competitive construction market, your brand needs to be well-recognized and sought-after to succeed. Oster and Associates wants to build your brand around your unique abilities and what makes you different from the rest. Take advantage of your successful projects, new hires, upgraded technology and insightful ideas by sharing i...

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