marketing to moms

Mother’s Day is upon us, and this year, I get to celebrate it for the first time ever with my growing belly and my spouse. It is a very exciting feeling, yet scary and sometimes overwhelming. As a new mom-to-be, there is a lot of information that gets thrown your way, from family members, doctors, advertisements and websites, it can be a litt...

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One of the most important things to consider when starting a marketing campaign is who the target audience of your message will be. Your audience will vary based on what you’re selling and why you’re selling it. It’s important to think about the needs of your audience and how you can solve their problems. Once you know how you can...

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