Marketing Strategy

The power of a brand is visible in something as simple as vanilla ice cream. With July being National Ice Cream month, we decided to focus our marketing microscope on the power of ice cream. In something as simple and culturally entrenched as ice cream, you have to wonder if branding matters or if ice cream is just ice cream to the consumer. Do pro...

Read More

In the process of doing business, we are called upon to do presentations about our products or services. Those presentations may be to large groups or small; they may be to gain support, raise funds, educate or they may be direct sales calls. The universal goal is that they need to intrigue, inspire and motivate the audience. So, what does it ta...

Read More

Long-time San Diego agency adds PR and account management professional to its firm SAN DIEGO (June 1, 2016) - Oster and Associates is pleased to announce the addition of Bianka Rubio to its account management team. She recently joined the San Diego-based full-service branding and public relations agency, which is celebrating its 30th anniversary t...

Read More

In today’s fast-paced world, filled with more connected technology than Star Trek’s creator Gene Roddenberry could have predicted, it has become more pertinent for companies to adapt to change. Whether it's technology, social or cultural dynamics or even the weather, having an integrated marketing plan for your company that can adjust t...

Read More

Marketing your business is not only about branding and advertising campaigns, it’s about marketing yourself as a good citizen and a good community role model. This also becomes a representation of the company you work for. At Oster and Associates, we enjoy getting involved in our community, meeting new people and building strong relationships...

Read More

SAN DIEGO (July 9, 2015) – Oster and Associates is pleased to announce the signing of Wild River Marketing to its roster of clients. Oster and Associates will support Wild River Marketing through creative work, including the naming of a new product and logo development. “Oster and Associates has a distinguished reputation among the com...

Read More

Warren Buffet once stated, “buy commodities, sell brands.” This is the formula for business success. Selling a commodity can be challenging and difficult to convert into a brand. However, when marketed right, the commodity can be a profitable business. A commodity can be many things; it can be any type of produce or plant, it can be ...

Read More

With less than 50 shopping days until Christmas, it's easy for us to get into the holiday mode and view the remainder of the year as the season filled with parties, celebrations, decorating and shopping. The question is always, what is going to happen after January 1? And that's where our focus is at Oster and Associates for the next two months. F...

Read More

Comic-Con, the largest, internationally celebrated convention for all things movies, comics, television and more is taking over our fair city this week. Last year we provided last minute marketing tips to survive San Diego Comic-Con, but this year we decided to take a different approach. We’d like you to ask yourself, “Is my brand its o...

Read More

As Disneyland celebrates their 59-years in business today, we look at how they have evolved and developed their brand throughout the years, starting from a Kansas City Laugh-O-Gram Studios to one of the largest organizations in the world. In celebration of their anniversary, it brings me to discuss the topic of new business and brand development. ...

Read More