Market Research

In 2009, nearly every company cut back on some form of branding, marketing and advertising to make ends meet. But before hitting full stride again, smart companies are first researching and measuring how the recession changed consumer preferences. Domino's (wisely) invested in research focus groups. They discovered consumers were willing to spend, ...

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In the past, brands that went the extra mile to make sustainability efforts were heroes and admired by consumers for doing so. In today’s market, brands are expected to make sustainability efforts and are shunned when no efforts are made. In 2015, Neilsen reported in its Global Corporate Sustainability Report that “among the 66% of glob...

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It seems that every other article nowadays is focused on Millennials and how they are killing yet another industry. How is this possible? Is it that Millennials are so different from previous generations that many industries are struggling to satisfy them? Or is it that new technology is rapidly emerging and evolving too quickly for businesses to k...

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Times are changing, and so are marketing strategies. With technology becoming more advanced every day, consumers are gaining more power in their buying decisions and companies are listening to their customers more than ever before. Advertising once revolved around telling the consumer what they need and persuading them to buy it through traditional...

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In today’s competitive construction market, your brand needs to be well-recognized and sought-after to succeed. Oster and Associates wants to build your brand around your unique abilities and what makes you different from the rest. Take advantage of your successful projects, new hires, upgraded technology and insightful ideas by sharing i...

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With 2017 just around the corner, businesses are already thinking about the marketing and public relations strategies and plans they will implement to ensure growth in the upcoming year. From advertising to interactive services, to social media and branding, planning can be daunting. But with the right tools and game plan, your 2017 plan can help ...

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The Hispanic population is on track to becoming the largest minority group and eventually becoming the majority group by mid-century. Out of the top 10 metropolitan areas with a Spanish speaking population in the U.S., three are in California, which is more than any other state. One of the top 10 radio stations in L.A. is Spanish. Still, especially...

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This month, our nation celebrated the 238th birthday of the United States Marine Corps. When it comes to the Marine Corps, marketing is likely one of the last things you’d think of. But as a marketing agency, we see things from a different viewpoint, like how the USMC has been hugely successful with their marketing campaigns, especially in re...

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The power of a brand is visible in something as simple as vanilla ice cream. With July being National Ice Cream month, we decided to focus our marketing microscope on the power of ice cream. In something as simple and culturally entrenched as ice cream, you have to wonder if branding matters or if ice cream is just ice cream to the consumer. Do pro...

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One of the most important things to consider when starting a marketing campaign is who the target audience of your message will be. Your audience will vary based on what you’re selling and why you’re selling it. It’s important to think about the needs of your audience and how you can solve their problems. Once you know how you can...

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