GROW Program

5…4…3…2…1…Happy New Year! It’s hard to believe that 2013 is already on its way out and we’re about to ring in a brand new year. At Oster and Associates, we love the holiday season. The holidays are always full of fun: from family reunions, to festive parties, to enjoying time with friends, and everyth...

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What is cause marketing, and why is it valuable for your company? Cause marketing is the joint cooperation among a business and a non-profit or cause-based institution. Its purpose is to raise money and build awareness for the company and the cause. Cause marketing can also increase engagement with a company’s brand or product. Yoplait’...

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This week, we celebrated National Banana Lovers Day on August 27. We are certainly fans of bananas, as Organics Unlimited has been a longtime client of Oster and Associates! However, this week we have even more banana milestones to share: Organics Unlimited is gearing up for a month-long campaign to celebrate its 10th year of GROW! GROW Month will...

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SAN DIEGO (Dec. 9, 2015) — With an abundance of hotels and endless options for restaurants, tour groups and other hospitality entities, it can be difficult to create a brand story that separates your company from the competition. Oster and Associates, a full-service marketing and branding firm, has a proven track record of helping clients mol...

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In the past, brands that went the extra mile to make sustainability efforts were heroes and admired by consumers for doing so. In today’s market, brands are expected to make sustainability efforts and are shunned when no efforts are made. In 2015, Neilsen reported in its Global Corporate Sustainability Report that “among the 66% of glob...

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