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Social media and marketing trends emerge often, and a buzzword you may not be familiar with, 'gamification,' is gaining notoriety. Gamification is the use of pseudo game-play mechanics in non-game scenarios and applications. The main goal here is to utilize consumer web and mobile sites to encourage users to stay on a brand website longer, an...

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Have you ever been craving sushi and needed reviews for the best place? How about wanting to know a little bit about the dynamic of the same sushi bar – how fast the service is or how loud or quiet the atmosphere? Thank goodness for Yelp.com, who makes it easy to find out more about restaurants, salons and service-based businesses. Yelp is a...

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