Film Marketing

"In October of 1994, three student filmmakers disappeared in the woods near Burkittsville, Maryland, while shooting a documentary. A year later, their footage was found." This one tagline captivated an audience and invited the masses into an experience that many would never forget. This experience was The Blair Witch Project. For over a decade, th...

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An advertiser’s most precious commodity is the eyes of consumers. When it comes to the viewership of the Academy Awards, it is a heavy-hitter for potential advertising profitability. Hyundai, Sprint, and J.C. Penney are a few companies taking a chance on the 84th Annual Academy Awards this year, despite the nominees for Best Picture not bein...

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