digital marketing

What new tools are coming out in 2016? What are the biggest trends? How can we utilize it for our brand? These are all questions many businesses ask themselves throughout the year. As a business owner, marketing manager or sales person you must always look ahead and analyze all the tools available to you to see how it can drive sales. While snapcha...

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Earlier this year, Twitter announced it would update its algorithm to incorporate a timeline feature so users can see tweets they may have missed since their last visit. And just this week, Twitter released that it will be changing its adherence to 140 characters for certain circumstances. Both these developments will affect how consumers and busi...

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San Diego’s weather, beaches, craft breweries and cultural activities make the city the perfect vacation spot, boasting over 34 millions visitors per year, according to the San Diego Business Journal. While including those seasonal customers in your target market is crucial, targeting travelers can also be a little tricky. It is not possible ...

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Things rarely happen by accident. Failing to plan is planning to fail, so the saying goes. A plan can be a blueprint, guiding you and your business to success with the right plan or, with the wrong plan, failure. Marketing and public relations (PR) are critical components to a winning plan. Goals clearly define strategies and tactics help to produ...

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We could write something every week on the newest innovations in the field of marketing. Never have things changed as quickly, or new options evolved as rapidly, for savvy marketers. It takes someone who is focused full time on innovations just to keep up with the ways to communicate with our current and potential customers. So, what’s rea...

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