Consumers

Advertising in the produce industry is based on an aging promotions platform which does little to engage consumers. In order to successfully market a produce brand, companies need to have an informative and interactive line of communication with their target market. This is where social media can save the day; it’s an affordable and potent...

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What is PR? Well, it’s a lot of things. According to Merriam-Webster, it is “the activity or job of providing information about a particular person or organization to the public so that people will regard that person or organization in a favorable way.” But at Oster and Associates, we think public relations is little more dynamic ...

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The Hispanic population is on track to becoming the largest minority group and eventually becoming the majority group by mid-century. Out of the top 10 metropolitan areas with a Spanish speaking population in the U.S., three are in California, which is more than any other state. One of the top 10 radio stations in L.A. is Spanish. Still, especially...

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In today’s competitive construction market, your brand needs to be well-recognized and sought-after to succeed. Oster and Associates wants to build your brand around your unique abilities and what makes you different from the rest. Take advantage of your successful projects, new hires, upgraded technology and insightful ideas by sharing i...

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Times are changing, and so are marketing strategies. With technology becoming more advanced every day, consumers are gaining more power in their buying decisions and companies are listening to their customers more than ever before. Advertising once revolved around telling the consumer what they need and persuading them to buy it through traditional...

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