Consumer Engagement

Social media and marketing trends emerge often, and a buzzword you may not be familiar with, 'gamification,' is gaining notoriety. Gamification is the use of pseudo game-play mechanics in non-game scenarios and applications. The main goal here is to utilize consumer web and mobile sites to encourage users to stay on a brand website longer, an...

Read More

There are times in the creative process where you may become stuck on ideas to market yourself. It happens to the best of us. You’ve been around your brand so long that it’s sometimes best to seek an outside perspective. Luckily in the age we live there are plenty of opportunities to capitalize by building a source of user-generated con...

Read More

Animals of one type or another have long been a favorite of the advertising industry. Why? Because people love animals, and they respond strongly to marketing that includes animals. And the truth be told, we’re really not marketing to pets, but we’re marketing to the people who love those pets. A couple of statistics that may get yo...

Read More

As a brand, being present where your audience interacts is an important step in connecting with them. It allows you to communicate directly in an environment where they feel open and comfortable. Knowing that 800 million peopleuse Facebook Messenger each month, and 89% of us check the social tool about 14 times a day, it makes sense, as a busines...

Read More