Color Theory

Studies have shown that the human eye can differentiate among 10,000 colors, so it’s no wonder color theory and marketing go hand in hand. According to psychology.about.com, 60% of the acceptance or rejection of a product or service is dependent solely on color impression. Companies and designers do not determine the color of logos, buildings...

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In today’s competitive construction market, your brand needs to be well-recognized and sought-after to succeed. Oster and Associates wants to build your brand around your unique abilities and what makes you different from the rest. Take advantage of your successful projects, new hires, upgraded technology and insightful ideas by sharing i...

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