Coca Cola

Last week Coca Cola and World Wildlife Fund collaborated on a billboard for the Philippines that alleviates pollution. The advertisement is covered in Fukien tea plants, old Coke bottles, a special potting soil composed of industrial byproducts and organic fertilizers and a micro-irrigation system. Fukien tea plants absorb 13 pounds of carbon diox...

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Conversation concerning advertising to children spiked this week with Congress opening the floor for public comments on their newest regulation recommendations. Currently the proposal is voluntary, but the controversy stems from whether or not it’s right for the government to enforce limitations on product advertising. There has been researc...

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Another Super Bowl Sunday has gone and past. It wasn’t the best game on record, but at least we can always count on the ads to entertain us, right? Unfortunately that statement cannot be said for the 2014 Brand Bowl. Although many advertisers strayed away from “sex sells” model –aside from Oikos who must have not gotten the...

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There are countless ways in which you can embrace the evolving world of technology to make your marketing campaigns are as successful as possible. Looking beyond social media and your website, it’s time to think outside the box in ways you can connect to your consumers. Connecting the world through this amazing campaign, Coca Cola brought peo...

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