change

Brand Evolution – Standing Still Isn’t an Option Think about some of your favorite brand(s) for a second. Microsoft, Pepsi, Ford, Firestone, Starbucks, Google, the NFL, etc. Since football season started, I threw that last one in there to see if you were paying attention. The truth is that most brands start out with a certain look an...

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It seems that every other article nowadays is focused on Millennials and how they are killing yet another industry. How is this possible? Is it that Millennials are so different from previous generations that many industries are struggling to satisfy them? Or is it that new technology is rapidly emerging and evolving too quickly for businesses to k...

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