Brands

LinkedIn is a community of millionsof business owners, entrepreneurs, executives, and other professionals. Each have self-identified exactly who they are, where they work, what they do, and what interests them professionally through their LinkedIn Profiles. LinkedIn ranks as the world's largest professional network, the third largest online ...

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Companies are always looking at ways they can distinguish themselves from their competitors, whether it is through their product or marketing tactics. One of the most unique ways that large corporations do this, is venue sponsorship. A few examples in California includes, Sleep Train Amphitheatre, Verizon Amphitheatre, Staples Center, QUALCOMM Stad...

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Do you remember the time when a coffee was simply just a coffee? Cafes would claim the best coffee in town; but it wasn't until the late 1930’s that coffee was being marketed as Nescafe. Now-a-days, when consumers hear coffee their mind instantly goes to Starbucks. Starbucks has turned a commodity into a memorable brand and an essential produ...

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Brand Evolution – Standing Still Isn’t an Option Think about some of your favorite brand(s) for a second. Microsoft, Pepsi, Ford, Firestone, Starbucks, Google, the NFL, etc. Since football season started, I threw that last one in there to see if you were paying attention. The truth is that most brands start out with a certain look an...

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When you see your favorite brands featured in your favorite publications, it’s hardly the publication’s own doing that they appeared there. There’s a whole team of advocates behind those brands that previously earned the trust and respect of both the writer and publication to secure those spots for the brand. The act of media rela...

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In today’s competitive construction market, your brand needs to be well-recognized and sought-after to succeed. Oster and Associates wants to build your brand around your unique abilities and what makes you different from the rest. Take advantage of your successful projects, new hires, upgraded technology and insightful ideas by sharing i...

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Bad Poetry Day is August 18, in honor of that, we present a bad poem about bad copy. Enjoy! To speak to your audience, you must find the right voice If you would like to increase sales, it is your only choiceWhen writing copy, you must find the right toneDon’t find it and your brand will be left alone Be sure that your headlines are catchy ...

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