Brand Campaign

At a hefty $4.5 million for 30 seconds and $8 million for 60 seconds, price is just one aspect to have changed during this year’s Super Bowl advertisements. In today’s digital age, America’s most watched event has become a cross-platform brand campaign for marketers to extend storytelling beyond air time. Today’s advertise...

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April Fools’ Day’s origin is uncertain, and traditions may vary from one country to another. But the general idea stays the same: on April 1, everyone plays practical jokes. So be careful, or you will get pranked. In France, Belgium, French-speaking areas of Switzerland and Canada, and in Italy, in addition to pranks, kids (ok, sometim...

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You may have seen an advertisement during the Super Bowl for Taco Bell’s new product, the quesalupa. The ad, titled “Bigger Than Futbol” and starring Brazilian footballer Neymar, NBA player James Harden, and others, generated a lot of buzz on social media, in online articles and TV news the next morning. But, what many viewers may...

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As social media continues to be increasingly important as a medium for news, certain platforms are catering to their users by introducing a news element to their sites. Twitter is one of these. It recently introduced “Twitter Moments.” Initially, the feature was introduced to a select few and limited topics to news, entertainment, spor...

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