Blogging

Advertising in the produce industry is based on an aging promotions platform which does little to engage consumers. In order to successfully market a produce brand, companies need to have an informative and interactive line of communication with their target market. This is where social media can save the day; it’s an affordable and potent...

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Being dependent on the unpredictable weather has always been part of the job as a landscape management professional. Nevertheless, the current drought in California brings new challenges to the landscaping industry. Clients' concerns about environmental issues have been increasing and, as a landscaping company, addressing those concerns and offerin...

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Public Relations (PR) is composed of many tactics and strategies. One that gained prominence during the rise of the digital days is bloggers. These influencers should be as much a part of your PR outreach plans as traditional media outlets. Bloggers and social media influencers can help position your brand in front of new customers and skyrocket yo...

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In today’s competitive construction market, your brand needs to be well-recognized and sought-after to succeed. Oster and Associates wants to build your brand around your unique abilities and what makes you different from the rest. Take advantage of your successful projects, new hires, upgraded technology and insightful ideas by sharing i...

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Bad Poetry Day is August 18, in honor of that, we present a bad poem about bad copy. Enjoy! To speak to your audience, you must find the right voice If you would like to increase sales, it is your only choiceWhen writing copy, you must find the right toneDon’t find it and your brand will be left alone Be sure that your headlines are catchy ...

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