biotechnology

Most public relations (PR) professionals didn’t attend medical school or study science, yet for many, they are tasked with writing about it. So, keep this in mind before you start to write about science – keep it simple. This may be easier said than done but keeping your writing simple is a must. Scientific and technical information ne...

Read More

Handling public relations (PR) for a biotechnology company may seem intimidating at first, but the rewards can be everlasting. Think about it – you are at the forefront of learning about exciting scientific innovations and breakthroughs before anyone else. As PR professionals, we are in the driver’s seat, tasked with making sure the pub...

Read More