Armstrong Garden Centers

April is National Gardening Month. It’s a great time for anyone from serious gardeners to casual hobbyists, because it’s the start of a new year for planting many things. So what does this have to do with marketing? Gardening is big business with over $29.1 billion spent by US households last year. It’s an industry that has had a ...

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Everyone has a solution for the most important things to help your organization grow and prosper. You need to advertise on TV, social media is the only answer, street teams get you more bang for your buck, sign twirlers bring in more customers than anything you’ve ever done. What is a business owner to do to be successful in increasing sale...

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At Oster and Associates, we pride ourselves on being a full-service agency. From competitor analysis, conceiving ad campaigns, developing a brand, media buying, social media, public relations and more, we have experience in it all. However, while we may be experts at what we do, you are the expert of your business. We boast a wide variety of past ...

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This week people around the world joined together to recognize Earth Day. For those of us living in Southern California, affected by the alarming drought and state-wide water restrictions, this is an appropriate time to pause and consider our own environmental impact. The idea of protecting our diminishing resources is not a new phenomenon. Al Gor...

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Spring is here, officially the season begins on March 20, and it’s hard to believe in Southern California that it’s just arriving. But if you’re in Chicago or New York, Boston or Minneapolis, I’m sure you feel like it will never arrive.Patience, and perhaps there are spring fever thoughts here that you may be able to re...

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"Seeing beauty in a flower could awaken humans, however briefly, to the beauty that is an essential part of their own innermost being, their true nature." - Eckhart Tolle March 12 is Plant a Flower Day, a day dedicated to celebrating spring, working the soil, and bringing more beauty into the world. It’s a day with special resonance for O...

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In this fast paced world of marketing and public relations, it is never a bad idea to call for reinforcements to help expand your brand. By taking advantage of cross marketing opportunities with companies that complement your products or services you are creating added value and exposure to your own brand. At Oster and Associates we have developed ...

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Bringing your logo to the attention of your target audience every day is a brand’s dream. However, it has become more difficult to increase brand awareness through traditional and new forms of media. Folks these days can hide your brand’s page from a Facebook Newsfeed, skip commercials with a DVR, or use satellite radio to avoid commerc...

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Can you tell your story in :30, a full-page ad, or within 100,000 impressions? Often times it is hard to truly embrace a new product or service within such a short amount of time. Customized promotions and/or events are often what is needed in order to familiarize your customer with your brand. Promotions can be paired with existing advertising in ...

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While we never wish for a catastrophe, it is unfortunately an inevitable part of business. We have all seen a company’s or public figure’s image topple in the wake of a tragedy due to poor preparation and improper handling of the situation. Think of the criticism of the response to Hurricane Katrina in 2008 or the 2010 BP Deepwater Hori...

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