Advertising

Oster and Associates has made the San Diego Business Journal’s 2015 Book of Lists for top businesses in advertising and public relations. We’re proud to announce that our firm is the only agency on each list to have made both industry categories (ranked #19 in advertising and #14 in public relations). Because the success of our agenc...

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While we usually feel annoyed by commercials and try to skip them as much as possible, Super Bowl Sunday manages to get us excited to watch them. Did you know that 1 in every 12 people watch the big game only for the commercials? Brands dedicate a lot of energy and talent - and of course a lot of money - to come up with the most creative ads that ...

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30 years is a long time for any organization to be in business, so at Oster and Associates we are especially proud to be celebrating that milestone. In July of 1986, the agency started with a dream of entrepreneurship and a vague vision. 30 years later that vision has changed, but the dream still burns with a passion for the staff at Oster. For ...

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Saturday, August 20, 2016, is National Radio Day, a time for communities across the country to celebrate radio. Today the radio ecosystem has not only expanded globally, but it has also crossed the bridge from traditional terrestrial broadcast, to online broadcast avenues. On November 2, 1920, KDKA hit the airwaves as the first commercially lice...

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With 2017 just around the corner, businesses are already thinking about the marketing and public relations strategies and plans they will implement to ensure growth in the upcoming year. From advertising to interactive services, to social media and branding, planning can be daunting. But with the right tools and game plan, your 2017 plan can help ...

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Times are changing, and so are marketing strategies. With technology becoming more advanced every day, consumers are gaining more power in their buying decisions and companies are listening to their customers more than ever before. Advertising once revolved around telling the consumer what they need and persuading them to buy it through traditional...

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In the past, brands that went the extra mile to make sustainability efforts were heroes and admired by consumers for doing so. In today’s market, brands are expected to make sustainability efforts and are shunned when no efforts are made. In 2015, Neilsen reported in its Global Corporate Sustainability Report that “among the 66% of glob...

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One of the most important things to consider when starting a marketing campaign is who the target audience of your message will be. Your audience will vary based on what you’re selling and why you’re selling it. It’s important to think about the needs of your audience and how you can solve their problems. Once you know how you can...

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