THE EVOLVING BLOG
The Evolving Blog
Dümmen Orange Ushers in the Era of Predictive Breading with Intrinsa
Dümmen Orange is taking the floriculture industry by storm with the development of their new predictive breeding technology, IntrinsaTM. Several years ago, Dümmen Orange made it their mission to de...
Another Side of PR to Position Your Brand for Success
PR (public relations) is an effective way to share a specific message with a targeted audience to achieve a desired result. Sounds simple enough, but how exactly is that accomplished? There are ...
Dümmen Orange Highlights its Award Winning Intrinsa Technology at Cultivate’22
The Dümmen Orange executive team proudly accepts the 2022 Technology of the Year award for its IntrinsaTM program. Accepting this special award included: Nathan Sell (Managing Director APP, Nor...
Building a Brand Through Omnichannel Marketing
When it comes to building your brand, it is imperative to promote your brand across all devices, channels, and platforms used by your target consumers (AKA omnichannel marketing). Omnichannel marke...
How to Utilize Social Media in your Product Launch
Social media seems like the most obvious way for people to connect. In 2022, more the 4.62 billion people around the world were actively using social platforms. So, when it comes to launching a pro...
How to Market to Organic Consumers
The consumer base for organic produce has been consistently growing while staying ambiguous to marketers. The concept of organic farming originated in the early 1900s but since then has had a rise ...
Kema Ogden: Dispensing Cannabis, Wisdom and Creating Community
Las Vegas native Kema Ogden is an innovative business owner, entrepreneur, and philanthropist taking the cannabis and health industry by storm. With the vision to create a holistic approach to he...
Why Produce Brands Should Utilize TikTok
If there is one social media platform that is taking over people’s screen time right now, it’s TikTok. TikTok has become one of the most popular social media apps in the world. With currently over ...
The Value of Deepening Understanding
Welcome to Colima! After a week in the beautiful tropical southern Mexican state of Colima, it seems like it might be interesting to share some of the experience and why this sort of thing is so i...
Branding Cannabis: Top 5 Do's and Don'ts
In 2012, Colorado’s electorate made a bold decision. They voted to make cannabis legal for recreational use. The U.S. cannabis industry has seen exponential growth since then with sales increasing ...
