Branding

Branding your product is important not only for awareness and recognition but also for consumers to know what promises are being made to their experience with your product. This may seem easy to do for a company that sells cars or jewelry, but the produce industry presents unique challenges when it comes to branding. Many consumers feel that there...

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In today’s competitive construction market, your brand needs to be well-recognized and sought-after to succeed.  Oster and Associates wants to build your brand around your unique abilities and what makes you different from the rest.   Take advantage of your successful projects, new hires, upgraded technology and insightful ideas by...

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We’re all aware of rebranding successes and failures of some of the world’s largest corporations.  Everyone seems to do it in one way or another.  But for companies of all sizes, it’s an important step to staying relevant in the market place, adjusting to changes with consumers and communicating ways in which your organi...

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To build your brand and share a strong brand message you need attractive and smart content. We usually think of content as a catchy slogan or a well-written article. But content is more than just words.  Visual communication is as part of our language as words are. It includes any type of images that is used to convey an idea such as photograp...

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Traveling is a great way to enjoy the holidays. Your city might not be as “Christmasy” as New York City or London, but branding your city for the holidays will help you not only attract visitors during that time of year, but also keep the locals in town. We usually don’t think of a city when talking about branding or marketing. B...

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  Brand Evolution – Standing Still Isn’t an Option Think about some of your favorite brand(s) for a second. Microsoft, Pepsi, Ford, Firestone, Starbucks, Google, the NFL, etc. Since football season started, I threw that last one in there to see if you were paying attention. The truth is that most brands start out with a certain lo...

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This week, we celebrated National Banana Lovers Day on August 27. We are certainly fans of bananas, as Organics Unlimited has been a longtime client of Oster and Associates! However, this week we have even more banana milestones to share: Organics Unlimited is gearing up for a month-long campaign to celebrate its 10th year of GROW! GROW Month will...

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There are many great business ideas that can be established more easily today than ever before. Whether you’re a YouTube vlogger or a mom-and-pop bread company or a CPA firm, there are many opportunities for entrepreneurs of any age to launch a successful product or service. But in operating a business, a brand identity must be established to...

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In the highly competitive environment of the landscaping industry, standing out from your 10 next-door competitors might seem impossible. Nevertheless, there is always a company more well known, getting more coverage and clients. What if this company were yours? Branding will help position your company to get there!   In the landscaping indus...

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