Advertising

Saturday, August 20, 2016, is National Radio Day, a time for communities across the country to celebrate radio. Today the radio ecosystem has not only expanded globally, but it has also crossed the bridge from traditional terrestrial broadcast, to online broadcast avenues.   On November 2, 1920, KDKA hit the airwaves as the first commerc...

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Music is one of the oldest forms of communication. For most, rhythm is in our DNA. But even if we aren’t the best at grooving to the beat, there are always underlying emotions that swell up when a particular genre fires up on the ol’ jukebox or when a certain song plays on the radio. Whether it is a radio, web or TV commercial, utilizin...

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You may have seen an advertisement during the Super Bowl for Taco Bell’s new product, the quesalupa. The ad, titled “Bigger Than Futbol” and starring Brazilian footballer Neymar, NBA player James Harden, and others, generated a lot of buzz on social media, in online articles and TV news the next morning. But, what many viewers may...

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While we usually feel annoyed by commercials and try to skip them as much as possible, Super Bowl Sunday manages to get us excited to watch them. Did you know that 1 in every 12 people watch the big game only for the commercials? Brands dedicate a lot of energy and talent - and of course a lot of money - to come up with the most creative ads that ...

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Super Bowl Sunday brings millions together from around the world. It is the perfect occasion for brands to grab the attention of consumers to remind them of their products or services. While fans are looking forward to celebrating their team’s victory, they are also excited to watch the big game day ads. If brands spend millions of dollars to...

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Animals of one type or another have long been a favorite of the advertising industry.  Why?  Because people love animals, and they respond strongly to marketing that includes animals.  And the truth be told, we’re really not marketing to pets, but we’re marketing to the people who love those pets. A couple of statistics ...

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When you have a special occasion like Valentine’s Day, marketers immediately jump at the opportunity to take advantage of this celebrated day of love. They know there will be desperate, last minute shoppers searching for that perfect gift. Everything from kitchenware to vitamin-induced water has been maneuvered to capitalize on the Hallmark h...

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At a hefty $4.5 million for 30 seconds and $8 million for 60 seconds, price is just one aspect to have changed during this year’s Super Bowl advertisements. In today’s digital age, America’s most watched event has become a cross-platform brand campaign for marketers to extend storytelling beyond air time.  Today’s adve...

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The holidays are finally here. With Black Friday, Cyber Monday and Small Business Saturday arriving this Thanksgiving weekend, there are so many reasons for customers to look for great deals this holiday season. What will differentiate you from the rest of your competitors other than price reduction and discounts? Since the middle of October, ther...

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The way in which our news and information is delivered to us has changed dramatically over the past twenty years. Only a few years ago the public relied on their local postal service to deliver their priceless documents and information to them on time and to their home doorsteps. The postal service took the distribution process so seriously that th...

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