The Evolving Blog

May 16, 2019

How To Create the Perfect Sustainable Deck in 2019

Millennials are not just looking at attractiveness or appeal when they choose to build a deck for their outdoor living area, but they are also looking at function and impact on the environment. The...

May 6, 2019

Beauty in the Eye of Ugly Produce

We have looked at millennials as the key trend setters in the marketplace for a while now. The way that they purchase produce and continue to do so affects the marketing strategies that companies m...

April 16, 2019

Get Out and...Garden

Do you have a green thumb? If you do, you are not the only one. The gardening industry is growing in large numbers and you would be surprised who is leading the charge…It’s not the elders, it’s the...

April 5, 2019

Oster and Associates Bolsters PR Team with Experienced New Hire

March 19, 2019

Safe Banking – Cannabis Industry’s Necessary Step

The cannabis industry as a whole continues to overcome significant challenges both nationally and locally in California. A multi-billion-dollar industry that operates as cash only simply isn’t a su...

February 28, 2019


The outdoor living concept has expanded exponentially. According to Hearth & Home Magazine, it has become a permanent part of the Northern American lifestyle. There are so many elements to cons...

February 21, 2019

Are Seniors a Part of Your Plan?

Seniors have long been a forgotten or ignored generation in American society. There is the darling demo that so many products use as their focus – Adults 25-49 – because these are households with c...

February 14, 2019

Consider a Different Type of Valentine’s Day Gift This Year

Many people associate February 14 with red roses, chocolates or Valentine’s Day cards. That wasn’t by chance and didn’t simply happen overnight. Romance and showing signs of affection can also mean...