PR (public relations) is an effective way to share a specific message with a targeted audience to achieve a desired result. Sounds simple enough, but how exactly is that accomplished?
There are a number of strategies and tactics that can be implemented to make this happen but an element of PR that can’t be overlooked is industry recognition. Securing earned media interviews and appearing in news stories are all valuable to building the credibility of a company, brand or leader. It’s easy to get so focused on those tasks that actively seeking recognition for your organization falls by the wayside.
Receiving an industry award or speaking at a major convention or trade show can be just as important to raising your brand awareness with trade and consumer audiences. This often requires extensive behind-the-scenes planning and dedicated follow through to make these beneficial opportunities possible.
At Oster and Associates, our clients have benefitted greatly from a well-rounded approach to PR which includes winning industry awards and being featured speakers at major events where they can share their valuable expertise within their respective professions.
Organics Unlimited general manager Daniella Velazquez de Leon was a featured speaker during OPN’s Organic Produce Summit (OPS) on July 14, 2022 in Monterey, California. She was a panelist for the discussion called “Sustainability Through the Supply Chain: What’s Working and What’s Not?” Being a fourth-generation banana grower, Daniella proudly represented her family-owned company on a panel that also included the president of Robinson Fresh, the national VP of produce for Albertsons Companies and the produce manager for Meijer.
Dummen Orange, the global leader in floriculture, worked for more than seven years to perfect its Intrinsa program which introduced the era of predictive plant breeding to the world. These technological advancements have actually changed the game by sustainably building stronger, healthier plants. Dummen Orange submitted its Intrinsa program for consideration to Greenhouse Grower’s Medal of Excellence contest. The company was rewarded for all its hard work on Intrinsa and received the 2022 Technology of the Year award during Cultivate’22 in Columbus, Ohio on July 18, 2022.
Kema Ogden, Nevada’s first Black woman cannabis dispensary owner and co-owner of Las Vegas-based Top Notch The Health Center (THC), has focused on building her brand through an extensive PR campaign this year. As a trailblazer in the cannabis industry, she was recently named by Cannabis Business Times as a 2022 Cannabis Leadership Awards winner. She will be honored at a special reception during the Cannabis Conference in Las Vegas, Nevada on August 24, 2022. It’s really a full circle of care as Kema’s passion for health and wellness drives her to make positive change through her company, nonprofit work and community outreach.
Organics Unlimited president and CEO Mayra Velazquez de Leon was named the OTA 2022 Pioneer Award winner and she was honored on March 29, 2022 during the Organic Trade Association’s Organic Week in Washington, D.C. Having spent her entire career growing organic bananas, first with her father’s business Mexican-American Fruit Company (Mex-Am) which was the first company to introduce organic bananas to the U.S. market back in the early 1970’s, and then with her own company that she co-founded as Organics Unlimited in 2000. Mayra’s pioneering spirit helped her build Organics Unlimited into America’s largest family-run organic banana company by growing sustainably, giving back to workers, and supporting healthy farming communities in Mexico and Ecuador.
If your company could use a boost to its PR efforts, let’s connect to see how we can support or enhance your industry visibility.
