Not long ago, the key to advertising was pushing the envelope on creative and outspending the competition. Consumers have evolved. Now, the key is to understand their buying patterns and practices at every level, acknowledge how sophisticated they have become and know the precise times and methodologies for delivering targeted messages.
Advertising can include, and often does, traditional media like TV, radio, print, outdoor and direct mail. Today, we have Internet magazines, various portals, cell phone technologies, social media, apps, blogs and a whole slew of other points of contact. All of which can be, and many times are, more effective than the traditional methods, alone, for certain audiences and messages.
Good design is good business. It has often been referred to as visual problem solving and that is just the approach we take. We are information architects. We add form and structure, using design to clarify, simplify, educate, declare, form or change opinion, invent, launch, create awareness and much more.
Our creative team has won over 125 awards. We have done so with work for corporations like Minolta, SONY, GE, KODAK, Petco, Pfizer Pharmaceuticals, Kentucky Fried Chicken and ESPN, to name a few. That cumulative experience has led us to develop a caliber of work that is consistent with the needs of our clients in the development of branding strategies, copywriting and the design of corporate communications materials.
Your customers are busy. They are everywhere. They watch TV, probe the Internet, use their mobile phones, walk through malls and listen to radio. They have evolved and you should, too. We help you reach them where they are and when they are there. It is a science and an art. Only through research and experience can you make sure that you are connecting with the right people in the right places.
As a full service agency, we provide market research, media strategy and planning, ad production, measurement and analytics. Our process is creative, yet meticulous. We identify your target audience and then determine the most effective media to engage them.